Yes, two
words that you wouldn’t normally put together, but the marketing gurus at the
sports desk have worked hard to expand their product into this previously
untapped sector of society.
So, how
does one get all the technology-fixated members of the general public to put
down their computer keyboards and camp out on the lounge to watch a 5 day
cricket test match? How do you make a golf tournament gripping, compulsory
viewing?
M: Naked
golf? That would work.
S: Are you
sure? You have seen what some of those golfers look like, haven’t you?
M: Well,
no, not really. It’s not exactly on my TV ‘must see’ list. Isn’t that the point
of this conversation?
Rather than
funnelling technology funding into improved training techniques and new
equipment, we have instead brought some of the slower moving sports into the
computer age.
Cricket – What
did those commentators do for a week during a test match before the invention
of The Pen? Want to see exactly which member of the fielding team will need to move,
where he will need to move and what direction the ball is likely to travel in
to avoid him? No problem. Draw a circle around him and lots of lines with
arrows. It all makes for fascinating viewing. Not to mention all those instant
cricket stats and graphic displays of 4s and 6s.
S: I’m an
old fashioned kind of girl. I still think that my favourite is the little duck
wandering sadly across the bottom of the screen when they get out without
scoring.
M: You are
so tragic.
Swimming – There
is certainly a lot more excitement poolside now that we have that line to watch
in the bottom of the pool. For quite some time our children actually thought
catching the line was the whole point of the event. We do love the flags in the
pool to show which country is swimming in which lane as well. Much easier than
trying to work out what colour caps everyone is wearing.
Tennis – Does it get any better than
knowing exactly how fast that ball is travelling backwards and forwards over
the net? Being able to see exactly where the ball lands has done away with a
lot of those disputes between the players and umpires however, which has
probably reduced the entertainment value of the game.
Lawn Bowls – The
Pen is back. Lots of guessing just where the next bowl will go. Will it curve
round to the left? Maybe the right? Maybe it will sneak through this tiny gap?
All that hypothesising only to have a distracted player forget to check the
direction of their bias and send their bowl into the neighbouring game.
Ten Pin
Bowling – Forgive our overt geekiness, but this is the big one. You actually
get to watch the technology in action while you play the sport! Back in our early
ten-pin bowling days (school sport ca. 1986) we were handed paper and tiny
pencils to calculate the scores. We recall being very excited when we were
allowed to use the overhead projector set up and the felt-tip pens. Now all the
calculation is done instantaneously up on the big screen complete with animations and
music. It's like living inside a Jetsons cartoon. They just need to let the bowling shoe manufacturers know that it's no longer 1953...